Ayozie, Daniel (2019) EVALUATION OF THE FEMALE ROLES IN NIGERIA MARKETING SALES JOBS. In: 1st National Conference of WITED, Ilaro Chapter, August 13-16, 2019, The Federal Polytechnic, Ilaro.
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Abstract
This seminar paper will evaluate the role of women/females in the field sales/marketing jobs, identify their problems and setbacks, and proffer solutions that will enable organizations to have a second thought on the positive role women in the marketing/business environment. The term “Salesman” and He” are not intended to be exclusive, but are used for simplicity’s sake, to avoid the reiteration of salesman or woman and he or she, each time a practitioner of the profession is mentioned, unless where it is necessary the gender differentiation is made, and the appropriate word ‘She’ or saleswoman is used, since the paper is on women/females. The paper relies much on literature review, oral interviews in the classroom over a period of ten years while lecturing at the Federal Polytechnic Ilaro and in responses to semester examination questions on the role of female sales representatives. This is in line with the theme women in management.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | L Education > L Education (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 28 May 2021 11:06 |
| Last Modified: | 28 May 2021 13:35 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/1384 |
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