ADAPTATION OF DIGITAL TECHNOLOGY FOR COMMUNICATION: A SEMIOTIC ANALYSIS OF SELECT FUNKE AKINDELE’S PICTURES

ADEMOLA, MOSES ADESANMI (2022) ADAPTATION OF DIGITAL TECHNOLOGY FOR COMMUNICATION: A SEMIOTIC ANALYSIS OF SELECT FUNKE AKINDELE’S PICTURES. In: 12 TH NATIONAL AND 1 ST VIRTUAL CONFERENCE THE FEDERAL POLYTECHNIC, ILARO, AUGUST 2022, The Federal Polytechnic, Ilaro. (Unpublished)

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Abstract

Communication in recent times has been laced with tastes of technological innovations that consequentlyhave subjected the entire world to a global village.At the tip of our finger, we can communicate with anyone, display our images to people around the world. Instant posting of pictures with the aid of apps like watsapp, facebook messenger, instagram e t c. have made it easy for individuals to express their feelings and thoughts to the global community. This paper sets out to show how a celebrity like Funke Akindele-Bello reveals her thoughts through pictures on her instagram. Communicating through the use of signs and symbols, sharing pictures are some of the interesting aspects of meaning making This paper therefore investigates how instagram as a social media application and the use of emoji as a social media feature contribute to how people to make, manage and share meanings across social practices. . There are various modes of communication on instagram which is used to create various signs: pictures, emoticons, multimodal messages, videos etc. all these are ways of creating meaning or creating an avenue where meaning can be analyzed. 4 pictures were taken from Funke Akindele’s instagram wall as data, analysed and explainedfrrom a semiotic perspective.. Particularly, the focus is on how we understand the world around us through images and analyzed from a semiotic perspective. It concludes that digital communication has become a global platform where youth express their world coupled with the COVID-19 pandemic. Keywords: Semiotics, instagram, signs, symbols, social media.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
Divisions: Faculty of Law, Arts and Social Sciences > School of Management
Depositing User: Unnamed user with email [email protected]
Date Deposited: 03 Apr 2023 12:19
Last Modified: 03 Apr 2023 12:19
URI: http://eprints.federalpolyilaro.edu.ng/id/eprint/2273

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