Aliu, O.H and Olayiwola, J. O (2022) Digital Marketing and its Impact on Society. In: 2nd National Conference of School of Communication and Information Technology, The Federal Polytechnic, Ilaro.
![[img]](http://eprints.federalpolyilaro.edu.ng/style/images/fileicons/text.png) |
Text
complete digital marketing ALIU.pdf Download (265kB) |
Abstract
The growing trend of businesses using technology as part of their marketing plan highlights the necessity for a thorough analysis of digital marketing tactics. Businesses have the chance to participate in a new era of innovative marketing practices that employ digital marketing to meet their core marketing requirements by strategically shifting to client-centered marketing tactics. The use of electronic media by marketers to market their goods or services is known as digital marketing. Attracting customers and enabling them to engage with the company through digital media is the primary goal of digital marketing. This article focuses on the significance of digital marketing for both businesses and customers, the distinctions between traditional and digital marketing, as well as the influence of various digital marketing strategies. To assess the effect of digital marketing in Nigeria, a survey was undertaken.The opinions of 50 respondents in total were collected. Nowadays, even for small business owner there is a very cheap and efficient way to market his/her products or services. Digital marketing has no boundaries. Company can use any devices such as smart-phones, tablets, laptops, televisions, game consoles, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, e-mail and lot more to promote company itself and its products and services. Digital marketing may succeed more if it considers user needs as a top priority.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Uncontrolled Keywords: | Digital Marketing, Online shopping, Effectiveness |
| Subjects: | T Technology > TX Home economics Z Bibliography. Library Science. Information Resources > Z719 Libraries (General) Z Bibliography. Library Science. Information Resources > ZA Information resources |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Engineering Sciences |
| Depositing User: | Joy Oluwabukola Olayiwola |
| Date Deposited: | 03 Apr 2023 12:16 |
| Last Modified: | 03 Apr 2023 12:16 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2209 |
Actions (login required)
 |
View Item |
