Olaleye, I (2020) SOCIAL MEDIA A TOOL FOR TOURISM MARKETING: A STUDY AMONG TOURISM STUDENTS OF FEDERAL POLYTECHNIC, ILARO. In: Proceedings of the 2nd International Conference, The Federal Polytechnic, Ilaro, 10th – 11th Nov., 2020, 10th – 11th Nov., 2020, The Federal Polytechnic, Ilaro.
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Abstract
This paper established the usefulness of social media on the tourism establishments and its level of products patronage. Research has been conducted gathering information from students of the leisure and tourism department to define the perceptions of social media and tourism. A population of fifty students was randomly sampled for survey out of about ninety-five students of Leisure and Tourism Department. Simple percentage analysis was employed to evaluate the collected observations, and the findings indicate that Social media is a tool for tourism marketing, regardless of the quality of service at a particular tourism destination, the slightest positive comment or recommendation can have a significant effect on the business. Social media makes it possible for the establishment to have a briefer and direct communication with target groups through the website, e-mail short message, forum, etc. without committed much spending on the advertisement of tourism services. This study recommends that tourism enterprises should effectively use social media by creating official accounts for their business and hire staff to manage those accounts.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Q Science > Q Science (General) |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Chemistry |
| Depositing User: | Mr. Bolanle Yisau I. |
| Date Deposited: | 08 Mar 2023 21:35 |
| Last Modified: | 08 Mar 2023 21:35 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2123 |
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