BAKO, YUSUF A and OGUNREMI, G.D and BAKO, Z.F (2019) The Effect of Cross- Cultural Management On the Performance of Multinational Companies in Nigeria. In: 16th iSTEAMS Multidisciplinary Research Nexus Conference, 9th – 11th June, 2019., THE FEDERAL POLYTECHNIC, ILARO.
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Abstract
Effective cross-cultural management can become a critical source for increasing business competitiveness, which in firm can lead to success in international business. Multinational companies have played an important role in international business. This paper is designed to examine the impact of national culture on the performance and growth of multinational corporations. The population of this study is the staff of manufacturing companies in Nigeria. The sample is the Unilever Nigeria Plc, Agbara. The sample size for this study is 400 employees. Questionnaire was used to elicit data from respondents. Data collected was analyzed and the hypothesis was tested with chi-square. It was noted that culture has a significant influence not only on individual, but also on the performance of the ethnic multinational corporation in Nigeria. However, cross-cultural managers should endeavor to understand the tools used in handling cultural differences in multinational corporations
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HD Industries. Land use. Labor H Social Sciences > HD Industries. Land use. Labor > HD28 Management. Industrial Management |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Miss Ayomikun Ogunbadejo |
| Date Deposited: | 30 May 2020 13:27 |
| Last Modified: | 30 May 2020 13:27 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/194 |
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