25 Ogunyemi O. O. & Adetula O. A. IMPACT OF FESTIVAL TOURISM ON SMALL AND MEDIUM SCALE BUSINESSES IN ABEOKUTA, OGUN STATE: A STUDY OF LISABI FESTIVAL

Ogunyemi, O. O and Adetula, O. A (2020) 25 Ogunyemi O. O. & Adetula O. A. IMPACT OF FESTIVAL TOURISM ON SMALL AND MEDIUM SCALE BUSINESSES IN ABEOKUTA, OGUN STATE: A STUDY OF LISABI FESTIVAL. In: Proceedings of the 2nd International Conference, The Federal Polytechnic, Ilaro, 10th – 11th Nov., 2020, 10th – 11th Nov., 2020, The Federal Polytechnic, Ilaro.

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Abstract

This paper assessed the impact of festival tourism on small and medium scale businesses in Abeokuta Ogun State. Lisabi festival was used as a case study. A total of 80 respondents were purposively selected for this research and a well-structured questionnaire was used for data collection. Data collected was subjected to both descriptive and inferential statistics using Statistical package for social sciences (SPSS) version 20.0. The results showed that majority (66.3%) of the respondents were, aged between 16-30 (53.8%) and were self-employed respectively. Also, more than half (67.5%) of them were Christians, up to (98.8%) were Nigerians. While half (50%) of them made above 15,000 Naira per day during the festival. Also majority of the respondents claimed that the festival had positive impact on their small and medium scale businesses. There was a significant relationship between the occupation of the respondents and the festival respectively. Conclusively, Lisabi festival just like other festival is a tourist attraction that showcases culture, religion and nature. Also, it was reliably gathered that festival plays a vital role in Abeokuta, Ogun State. The Researcher recommended A Festival and community development program to improve sustainability and event hosting capacity, the production of local craft which would help to promote the image of Abeokuta and also provision of adequate security during lisabi festival in order to guarantee visitors safety.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Chemistry
Depositing User:	Mr. Bolanle Yisau I.
Date Deposited:	01 Jun 2021 06:09
Last Modified:	01 Jun 2021 06:09
URI:	http://eprints.federalpolyilaro.edu.ng/id/eprint/1587

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