EZEKIEL, EVELYN ILAMOSI and Oderinde, Abiodun (2022) INFORMATION TECHNOLOGY AND SOCIAL MEDIA ENTREPRENEURSHIP. In: 3rd International Conference, FPI, 6-7th September, 2022, ilaro.
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Abstract
Information Technology is one of the foundation blocks of the modern society The aim of the study was to access the influence of information technology on social media entrepreneurship in Ilaro, Ogun State. The research design adopted for the study is a cross-sectional survey research design. The population of the study included social media oriented SMEs in Ilaro, Ogun State amounting to a total of four hundred (400) SMEs. The study adopted Taro Yamane sampling technique. The sample size for the study includes two hundred (200) social media oriented SMEs who make use of the internet for their businesses. Data were analyzed using regression analysis. Findings showed that internet technologies, broadcasting technologies and telephony technologies all have a positive significant relationship with social media entrepreneurship in Ilaro, Ogun State. The study recommended that social media oriented entrepreneurs and SMEs at large should further widen their knowledge in information technology and take advantage of the same. Furthermore, government should develop and strengthen the entrepreneurial background in computer technology, which is communication and information networks, and provide easy access to these networks.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 01 Nov 2024 10:11 |
| Last Modified: | 01 Nov 2024 10:11 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2359 |
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