FAKEYE, Olubukola and DOKUNMU, Seun and AYOOLA, Morayo (2018) A CONTENT ANALYSIS OF TECHNOLOGY AND INNOVATION IN THE NIGERIAN NEWSPAPERS. In: Ist International Conference of The Federal Polytechnic, Ilaro, 5th – 8th November, 2018, The Federal Polytechnic, Ilaro.
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Abstract
It becomes expedient to measure the viability of newspaper as an instrument of diffusing innovations through the dint of mass communication in this era of mediamorphorsis, when technological inventions are reshaping the instrumentality of communication to suit various wants of media users. Informed media buyers understand the dynamisms of the targets or publics or media users, and always keep themselves apprise of their peculiar variables in making choices of what media to use to best reach them efficiently. Newspaper as a medium of mass communication is challenged by the new media technologies. The new media are handy in various multimedia phablets, tablets, phones and other gadgets that are conduits of social media networks now. Despite the challenge that has cut down, the more, patronage for the medium, newspaper still serves as a serious medium to facilitate development through its reportage. The thrust of this research is to establish the credence given to the reportage on technology and innovation by Nigerian newspapers by examining the holistic editorial contents that focus on the variables of the research topic – technology and innovations. The researchers deign to establish the credence based on form and frequency of reports on technology and innovations. Three national dailies in Nigeria were selected for this study; i.e. Punch, The Nation, Daily Trust. An issue of each of the papers is selected per week. It was found that Punch reports more
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Miss Ann Orjime |
| Date Deposited: | 30 May 2020 13:42 |
| Last Modified: | 30 May 2020 13:42 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/228 |
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