A Study of a State Government in South West Nigeria's Use of Social Media in Governance

Dokunmu, Oluwaseun (2022) A Study of a State Government in South West Nigeria's Use of Social Media in Governance. In: 3rd International Conference of The Federal Polytechnic, Ilaro, Ogun State. August 16 -17, 2022, August 16 -17, 2022, The Federal Polytechnic, Ilaro, Ogun State.

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Abstract

The researcher's goal is to look at how the governor of Ogun state has been using social media to communicate with his supporters about his political party's ideology or goals. The research is both descriptive and content-based. The study's descriptive component was carried out using the survey technique of research, with questionnaires distributed to 100 randomly selected respondents, while the content analysis was carried out by looking at information provided by the governor on his social media platforms. To collect the requisite data, the study used a mixed-method approach that combined qualitative and quantitative methodologies. Political Communication Theories were examined, which defined the deliberate methods by which elected and appointed officials, the media, and ordinary individuals employ communications to generate and distribute meaningful information about political practices. The survey found that the majority of the people in the state utilize Governor Abiodun's Facebook account to get information from him, and that they prefer getting information from him directly and personally, despite problems such as network failure, literacy, and data costs. Another discovery is that Governor Abiodun has a number of social media accounts, the most prominent of which is his Facebook page.

Item Type: Conference or Workshop Item (Paper)
Subjects: H Social Sciences > H Social Sciences (General)
N Fine Arts > NX Arts in general
Divisions: Faculty of Law, Arts and Social Sciences > School of Social Sciences
Depositing User: Mr Taiwo Egbeyemi
Date Deposited: 03 Apr 2023 12:20
Last Modified: 03 Apr 2023 12:20
URI: http://eprints.federalpolyilaro.edu.ng/id/eprint/2279

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