GBENGA, KAZEEM and RASHIDAT, OLABIMTAN (2022) EFFECT OF SOCIAL ENVIRONMENT ON BUSINESS PERFORMANCE. In: 3rd INTERNATIONAL CONFERENCE, THE FEDERAL POLYTECHNIC, ILARO, AUGUST 2022, The Federal Polytechnic, Ilaro. (Unpublished)
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Abstract
This study investigated the effect of social environment on business performance. The objectives of the study were to determine the effect of social norms, social value and attitude exert on business performance. The study adopted descriptive survey research design. A structured questionnaire was chosen as the research instrument. The population of the study was one thousand two hundred and fifty two (1252) of Unilever staff and sample size of three hundred and three (303) was selected using Taro Yamane method. The hypotheses formulated for this study were tested using multiple regression through Ordinary Least Square (OLS). The findings of the study revealed that social norms (-0.072) have a negative relationship with business performance while social value (0.278) and attitude exert (0.379) have a positive relationship with business performance. The test of hypothesis revealed social norms (p=0.531) is statistically insignificant while social value (0.001) and attitude exert (0.000) is statistically significant. Based on the findings, it was recommended that social values and norms such as family teachings, religion and education should be upheld and emphasized to the society so as to improve business success. Keywords: Social values, Social norms, Attitude exert, Business performance, Social environment
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Unnamed user with email [email protected] |
| Date Deposited: | 03 Apr 2023 12:19 |
| Last Modified: | 03 Apr 2023 12:19 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2266 |
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