Adeyemi, Olaniyi Adegboyega and Oduwobi, E. R (2022) Impact of Blogger on Consumer Buying Habit in Nigeria. International Journal of Academic Multidisciplinary Research (IJAMR), 6 (12). pp. 277-281. ISSN 2643-9670
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Abstract
This study examined the impact of blogger on consumer buying habit in Nigeria. A descriptive survey research design was used in this study and a total number of One Hundred and Ten (110) respondents who are online users on social media platforms such as Facebook and Twitter. The simple random sampling method was used to select respondents randomly. The result of the findings showed that majority of the respondents agree that a more popular blogger has a more positive influence on purchase intention compared with a less popular blogger (X = 2.35, SD = 1.99) and the higher the number of followers, the more a blogger is perceived as an expert (X = 1.94, SD = 0.98.). The result of the hypothesis showed a positive significant correlation (r = .694, p <.05) between blogging and consumer buying habit. The study recommended that recommended that bloggers should adopt strategies that will assist in increasing the number of visitors and followers to their blogs.
| Item Type: | Article |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Art |
| Depositing User: | Mr Taiwo Egbeyemi |
| Date Deposited: | 03 Apr 2023 12:18 |
| Last Modified: | 03 Apr 2023 12:18 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2251 |
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