THE IMPACT OF FOOD QUALITY, CUSTOMER SERVICE AND PHYSICAL ENVIRONMENT ON TOURIST EXPERIENCE: A CASE STUDY OF OLUMO ROCK, ABEOKUTA OGUN STATE.

Olaleye, I and Dawodu, A. O. (2021) THE IMPACT OF FOOD QUALITY, CUSTOMER SERVICE AND PHYSICAL ENVIRONMENT ON TOURIST EXPERIENCE: A CASE STUDY OF OLUMO ROCK, ABEOKUTA OGUN STATE. In: Presented at the 5th National Conference of the School of Pure & Applied Sciences Federal Polytechnic Ilaro held between 29 and 30th September, 2021. Theme: Food Security and Safety: A Foothold for Development of Sustainable Economy in Nigeria, 29th – 30th September, 2021, The Federal Polytechnic, Ilaro.

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Abstract

This research seeks to help tourism enterprises identify the infinite needs of tourists which if are not met will most likely affect continued patronage by the customer. The study investigated the effect of food quality, customer service, and physical environment on tourist experience at Olumo rock in Ogun state. It also seeks to measure the extent to which tourism establishment implements standard operating procedures in the aspect of food service, and likewise determine the influence of customer service in the effort to improve tourist experience. The researcher uses the descriptive survey method of investigation in collecting data, a total of forty questionnaires was shared among 18 males and 22 female adult tourists. Result gathered from the study also shows that excellent food and service with a good atmosphere are important to visitors and also lead to positive word-of-mouth recommendation to prospective visitors. Based on the findings, this paper proposes that tourism establishments pay close attention to tourist needs in all aspect, as this would lead to increased customer satisfaction and a better visitor experience. It is suggested that a bigger sample of respondents be used in future research and that the idea of “pricing’ be investigated alongside the other variables examined in this study as they affect tourist experience.

Item Type:	Conference or Workshop Item (Paper)
Subjects:	Q Science > Q Science (General)
Divisions:	Faculty of Engineering, Science and Mathematics > School of Chemistry
Depositing User:	Mr. Bolanle Yisau I.
Date Deposited:	08 Mar 2023 21:43
Last Modified:	08 Mar 2023 21:43
URI:	http://eprints.federalpolyilaro.edu.ng/id/eprint/2124

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