Folayan, Bolu John and Dipo-Adedoyin, Bunmi and Babalola, Akinola O. (2018) Use of ICT in contemporary mass communication training: A study of selected polytechnics in South West Nigeria. In: 1st International Conference on Knowledge and Technological Innovation for Global Competitiveness, Ilaro, 5th -8th November. 2018, Federal Polytechnic, Ilaro.
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Abstract
The reality of Marshall McLuhan’s prediction about seventy years ago that technology would determine how mass communication is practiced has come full blown. Today, technology has radically shaped mass communication practice – both positively and negatively. On the positive side are: ease of practice, better quality and efficiency of practice, more profitability through costeffectiveness, wider reach, more speed, and more skills, etc. On the negative side are increased incidences of ‘fake news’, cost, rapid changes in technology and of course challenges of training job-ready mass communication graduates. Potential users of mass communication graduates complain that many fresh graduates of mass communication were not be exposed to mass communication technologies currently while under training in the various institutions. This study investigates the extent to which mass communication departments of polytechnics are imparting in their trainees Information Communication Technology (ICT) knowledge. Five notable polytechnics were selected in South West of Nigeria as study locations. The study reveals that all the institutions are below the threshold (based on benchmarks set by the National Information Techjnology Development Agency, Nigeria supervisory body for ICT development) in giving their students up-to-date modern ICT-training related to mass communication.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | P Language and Literature > PN Literature (General) > PN1990 Broadcasting |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Miss Ann Orjime |
| Date Deposited: | 30 May 2020 13:30 |
| Last Modified: | 30 May 2020 13:30 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/212 |
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