Bolu John, Folayan and Maria Kisugu, Obun-Andy and Oluwaseun, Dokunmu (2021) THE BIG BROTHER NIGERIA TV REALITY SHOW AS COORDINATE OF MEDIA FUNCTIONS AND DYSFUNCTIONS. In: 5th Idowu Sobowale Conference held at the Lagos State University, Ojo, Lagos, Nigeria, 2021, Lagos State University, Ojo, Lagos, Nigeria.
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Abstract
The mass media plays at least five basic functions which include news dissemination, surveillance of the environment, correlation of the components of the society, entertainment and transmission of social heritage. Sometimes, disruptions and impairments do occur in the performance of these roles and some of these basic functions become dysfunctions, which turn the media into purveyor of negative values. The present study investigates how popular Nigerian TV reality show, Big Brother Nigeria, is perceived by its viewers. Three hundred heavy viewers of the programme were surveyed from Lagos and Ede, Nigeria, and their opinions and attitudes sought regarding; why they like or dislike the programme; the gratifications, if any, that viewers who like the programme derive and whether the BBN, as media content is generally functional or dysfunctional to the society. Seventy point one percent (70.1%) of respondents like the programme because it entertains. Twenty-one point six percent of the respondents, (21.6%) disliked ‘immoral aspects of the programme, while eight point three percent of the respondents, (8.3%) can’t say if they liked or disliked the programme. The viewers affirm that the eviction part of the programme was their highest form of gratification. Most respondents, despite public outcry against the programme considered the programme as “functional”. Findings reinforce the postulation that TV viewers are not passive consumers of media contents.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Mr Taiwo Egbeyemi |
| Date Deposited: | 11 Oct 2022 11:34 |
| Last Modified: | 11 Oct 2022 11:34 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2041 |
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