Folayan, B.J and Folayan, T. T and Oyetayo, T.M (2019) National Interest, Identity and Press Freedom: A study of the Big Brother Nigeria TV Programme. In: 6th Annual Conference of the Association of Communication Scholars and Professionals (ACSPN), September 5 – 6, 2019, Abeokuta, Ogun State.
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NATIONAL INTEREST, IDENTITY AND PRESS FREEDOM; A STUDY OF THE BIG BROTHER NIGERIA TV PROGRAMME.docx Download (60kB) |
Abstract
This study investigates the challenges of fostering national interest side-by-side the need to promote the constitutionally-guaranteed press freedom, – using a popular Nigerian reality TV show, Big Brother Naija as referent point. The media’s basic functions include surveillance of the environment, correlation of the components of the society in relation to the environment and transmission of social heritage. The surveillance function alludes to the propensity of the media to scout for news and tell people what is happening around the world. Correlation refers to the ability of the media to shape and influence their audience; while the transmission function refers to the role the media plays in the transference of experience, culture and tradition. The BBN has been very controversial from inception several years ago. Among others, it was widely accused of having more of negative impact on the society. The researchers sampled 200 youths purposively in Lagos and Ede purposively to be sure they were regular viewers of the programme. They sought answers to the following questions: What are the demographic characteristics (age, sex, education, social class, etc.) of the BBN audience? Why do viewers like or dislike the BBN programme? What gratifications, if any, do viewers who like the programme derive from watching it? Is the BBN, as a media programme, functional or dysfunctional to the society? To what extent does the programme promote national identity and what gratifications do viewers of the programme enjoy? Leisure accounts for 32 per cent (n=61), escape 17 per cent (n=9) and learning 16 per cent (n=8). The respondents who gratified “groupthink/status” viewed the programme to be seen as sociable, trendy or wanting “to belong”. Many of those who watch BBN are youths, students in both urban and sub-urban settlements. The most-watched aspects of the show are ‘diary sessions’, ‘eviction’, and tasks/games’ in that order of preference. The researchers found that majority of the BBN audience like the programme majorly because it serves as a source of entertainment, education and promotion of the Nigerian identity.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Miss Ann Orjime |
| Date Deposited: | 09 Jun 2020 16:36 |
| Last Modified: | 09 Jun 2020 16:36 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/442 |
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