Folahan, Jiboku and Ayodele, Emmannuel (2020) SOCIAL MEDIA MARKETING AS A TOOL FOR THE SUSTAINABILITY OF SMALL AND MEDIUM ENTERPRISES IN OGUN STATE. In: Proceedings of the 2nd International Conference, The Federal Polytechnic, Ilaro, 10th – 11th Nov., 2020, 10th – 11th Nov., 2020, The Federal Polytechnic, Ilaro.
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Abstract
Without a doubt, social network has changed the way business happens in recent times, especially when it has to do with communication and marketing techniques. Social media is an undeniable reality that must be professionally managed in the modern economy. Social media marketing is the use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic. The purpose of this study is to Scrutinize how Small and Medium Enterprises (SMEs) in Ogun state adjudge and use the internet especially social media in their everyday running also to prove the effectiveness of social media marketing on sales growth in SMEs. This study made use of an exploratory research approach combined with a structured interview data collection process. Questionnaires were administered to 170 SMEs in 6 local government areas in Ogun state with the respondents being either the owners or the managers. The results of the analysis have been presented in tables for easy interpretation. ANOVA and other statistical tools were used in testing these hypotheses. Descriptive statistics were used to examine the percentage of SMEs in the state that uses social media in marketing their businesses. The study has established that social media marketing increases the sales performances of SMEs and it has a significant impact on the efficiency of business operations. The study reveals that SMEs in Ogun state should embrace social media marketing by co-opting the trend and adding it to their arson to remain valuable in these changing times.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | Q Science > QA Mathematics > QA75 Electronic computers. Computer science |
| Divisions: | Faculty of Engineering, Science and Mathematics > School of Electronics and Computer Science |
| Depositing User: | Mr. Bolanle Yisau I. |
| Date Deposited: | 08 Mar 2023 22:01 |
| Last Modified: | 08 Mar 2023 22:01 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2127 |
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