Maria Kisugu, Obun-Andy (2020) THE IMPERATIVES OF THE MEDIA AND ITS CHALLENGES IN SETTING EFFECTIVE AGENDA FOR NATIONAL DEVELOPMENT IN NIGERIA. In: 1st National Conference of School of Communication and Information Technology. The Polytechnic, Ilaro, Ogun State, 8th – 9th October, 2020, Federal Polytechnic Ilaro, Ogun State.
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THE IMPERATIVES OF THE MEDIA AND ITS CHALLENGES IN SETTING EFFECTIVE AGENDA FOR NATIONAL DEVELOPMENT IN NIGERIA.pdf Download (626kB) |
Abstract
Development is essential to the growth of any nation. To achieve this, the media are expected to inform, educate and enlighten the populace on crucial issues affecting the society’s well-being and progress. The media has been identified as a key institution that plays a central role in setting and shaping the public agenda on issues, events, and topics that are seen as vital to the society and public interest. However, certain factors like Insecurity, Poor Remuneration, Capacity-building, Non-Payment of Salaries, etc. has continued to pose great challenges to the media in carrying out their responsibilities in the achievement of national development. This paper therefore, examines the important of the media and its challenges in setting effective agenda for national development in Nigeria. The study is anchored on agenda setting theory. The paper makes use of secondary sources of data and findings revealed that media indeed has a major role to plays in setting the agenda of salience issues that will bring about development in Nigeria. In conclusion, the Media as the Fourth estate and watchdog of the society plays a crucial role in national development. Therefore, the media must strive to live up to the expectations of the people no matter the challenges that might stand in their ways. The study therefore recommends among others, that Private and government owned media must ensure that journalists are taken care of. This will eliminate sharp practices mostly the brown envelope syndrome from the profession of journalism.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Social Sciences |
| Depositing User: | Mr Taiwo Egbeyemi |
| Date Deposited: | 11 Oct 2022 11:34 |
| Last Modified: | 11 Oct 2022 11:34 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/2043 |
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