TAIWO, AKEEM A and OMOJARO, ANTHONY O and ADEMOLA, EMMANUEL A (2019) PERCEIVED LEGISLATION AND E-COMMERCE ADOPTION: EVIDENCE FROM SOUTHWEST NIGERIA. In: THE NATIONAL STRATEGIC CONFERENCE ON STATE SECURITY, INVESTMENT & ECONOMIC MANAGEMENT, 2019, IBB UNIVERSITY,LAPIA, NIGER STATE.
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Abstract
Business organizations are now moving from the traditional and limiting way of transacting to the modernized and unlimited way of exchanging goods and service without much physical contact between both parties which is the underlying principle behind e-commerce. However, one of the major and prolonged concern that restricts its adoption by customers and organizations is perceived legislation which regulates activities on the internet. The study explored the resultant effect of perceived legislation on e-commerce adoption by customers in South West Nigeria. The study adopted mixed methods using structured questionnaire and in-depth interview. Six hundred and sixty-six (666) copies of questionnaire were administered on the customers of four top e-commerce organization in Southwest Nigeria. Six-hundred and twenty-one (621) were retrieved while six-hundred and ten (610) were used for analysis. Quantitative data analysis was carried out through descriptive statistics, Confirmatory Factor Analysis (CFA) and Structural Equation Modelling (SEM) using (STATA 12) and the hypothesis was tested with the use of regression analysis. The findings revealed that the implementation of proper legal and regulatory issues as regards internet will have great effects on the adoption of e-commerce in Southwest Nigeria. Based on the findings, the study recommends that government should take the role of leadership by giving priority to consumer protection, enacting and implementing regulatory guidelines for e-commerce transactions that will keep cybercrime in check.
| Item Type: | Conference or Workshop Item (Paper) |
|---|---|
| Subjects: | H Social Sciences > H Social Sciences (General) H Social Sciences > HF Commerce |
| Divisions: | Faculty of Law, Arts and Social Sciences > School of Management |
| Depositing User: | Miss Ayomikun Ogunbadejo |
| Date Deposited: | 04 Aug 2020 12:44 |
| Last Modified: | 04 Aug 2020 12:44 |
| URI: | http://eprints.federalpolyilaro.edu.ng/id/eprint/1105 |
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